ResourceOne is a hospitality career placement company that also franchises it’s services. This is fairly difficult to communicate because there are a couple of potential audiences. The businesses looking for talented people to fill positions as well as individuals looking to start a new company in the headhunter industry. This is the second time Rob Baker and I have teamed up to produce videos that address these two marketing needs. Both use bold graphics without voiceover narration in-order to stand out on mobile delivery platforms.