Sion lower is a boys and girls Montessori through 8th grade school. Though in the community it is often thought of as an all-girl school because of the affiliated girls-only high school. This video is part of a marketing effort to recruit more boys and build a more broad community awareness. It was used as part of a social media campaign and a 30 second version was built for repeat plays in movie theaters.
It was jointly produced with the marketing department at Sion. The production and post-production was all handled by Blue Wall Design.